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This Week’s Meta: FaZe Clan

TL;DR: The premier esports organization signed LeBron James Jr. days after NBA player Ben Simmons became an investor, adding to an already stacked roster of influencers.

As one of the original esports organizations, FaZe Clan has been a staple in the gaming world for many years. It comes as no surprise that their roster of professional players and influencers is loaded with exceptional talent. However, their most recent acquisition might have been their biggest yet. Bronny James Jr. created his Twitch account in late April and has casually been streaming since then generating some substantial buzz. This crossover between a young, prominent figure like Bronny with FaZe Clan further shows the meshing of gaming with pop culture. This week, we highlight the viewership totals of FaZe Clan over the past seven days.

  • NICKMERCS was the leading streamer for FaZe Clan with close to 3M hours watched this past week.
  • FaZe Clan influencers have reached a peak concurrency of almost 250K viewers.
  • Bronny has generated an average of about 10K viewers over 11 streams since the creation of his Twitch account.

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