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COVID-19_Live_Streams

COVID-19 Live Streams

Streamers are using Twitch and other platforms to engage WFH audiences during the global pandemic.

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YoYGrowth_FacebookvsMixer

YoY Growth: Facebook vs. Mixer

While Facebook has seen an increase of 345% in total hours watched since April 2019, Mixer has declined 26% over the same period.

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eRacing Trends in 2020

SimRacing games like F1 and iRacing are reaching new heights in Video Game Streaming.

COVID-19_Live_Streams

COVID-19 Live Streams

Streamers are using Twitch and other platforms to engage WFH audiences during the global pandemic.

#Ads of the Week: 2/16–2/22

This week on Twitch sponsored segments popped up for the new Amazon Original show Hunters as well as the normal#ad streams we have seen. We dive below into the top sponsored segments across streaming platforms to give you detailed view on their success.

Call of Duty Esports — YoY Performance

Call of Duty esports have undergone quite the overhaul in the past year with the CoD League taking on a geolocated franchise model, much like the Overwatch League. In addition, the league, previously known as the Call of Duty World League, had its broadcasts move from Twitch to YouTube, making it so that the fresh new league had a new home as well.

GVC Top Ten: 2/17–2/23

Top Game: League of Legends With League of Legends’ spring esports in full swing, the title continues to dominate the charts. The game has led all others

#Ads of the Week: 2/9–2/15

Last week, the Gillette Gaming Alliance dominated the sponsored campaign market on Twitch by securing the top three most watched sponsored streams. The announcement of

GVC Top Ten: 2/3–2/9

League continues to reign king and increases across the board. Decline of Escape from Tarkov, World of Warcraft, and Garena Free Fire.

Top #Ads of the Week- 1:20–1:26

Top #Ads of the Week: 1/20–1/26

With esports kicking into high gear this weekend, one would media buyers to pivot away from influencer marketing. Rather, sponsored live streams performed strongly week

GVC Top Ten: 1/13–1/19

League is #1 even without esports, Fortnite bounces back with fancy cosmetics, context around Minecraft