Live Streaming Basics: A Comprehensive Introduction
Live streaming forms the vanguard of modern marketing strategies, connecting brands with fans through the intimate relationships they develop with content creators. As a burgeoning
Once you’re ready, learn more about advanced analytics, features and shortcuts.
Live streaming forms the vanguard of modern marketing strategies, connecting brands with fans through the intimate relationships they develop with content creators. As a burgeoning
Warhammer occupies an odd niche in the gaming world. The franchise is absolutely adored by its rabid fanbase, with a range of board games, video
Warner Bros. has a massive backlog of premium IPs to draw upon when it comes to publishing games under their WB Games division. Last year,
SUBtember is upon us: Twitch’s season of giving. Throughout September each year, Twitch offers discounts for upgrading and buying new subscriptions. This is just one
Roblox isn’t a “game” in the conventional sense: It’s a platform, one that hosts over 40M user-generated worlds known as “experiences”. Roblox is an example
K4sen stands out among the pantheon of famous Japanese streamers for his ability to freely float between different realms of the live-streaming space. Beginning his
Supercell is the king of mobile game developers. Since the release of Clash of Clans back in 2012, the developer has become known for its
For the first time in the publisher’s history, Ubisoft is taking a crack at creating a video game in the Star Wars universe. Star Wars
Hunt: Showdown recently made a massive update to the base game: Hunt: Showdown 1896. This update feels like a brand-new game with a slew of
World of Warcraft (WoW) is the go-to MMO, known even beyond gaming circles as a foundational, genre-defining franchise. In the live-streaming space WoW consistently outperforms
Valve is a unique game developer, at once revered for their high-quality games that scratch the itch of seasoned gamers, while also frustratingly opaque in
After nearly two months, 22 tournaments, and the awarding of $60M in prizes, the Esports World Cup (EWC) is over. Pro teams from around the
Black Myth: Wukong is not only an incredible success on launch, but exemplifies the shifting attitudes towards AAA gaming. Game Science’s action title is the
Fortnite continues to dominate the live streaming scene as one of the staples of the modern gaming arena, representing battle royales amongst the sea of
In 2024, the Pokémon World Championships (PWC) traveled to Honolulu in Hawaii, bringing a celebration of all things Pokémon to the city’s sunny shores. The
Co-op games bring players together, engaging through communication, coordination, and, often, friendly competition. Even the earliest co-op game, Fire Truck, demonstrated this appeal as two
Konami has always nurtured a varied portfolio of entertainment-based properties. Konami’s video game dominance in the 90’s led a generation to associate it with console-based
FaZe Clan is one of the foundational groups behind internet culture. Back in the early days of YouTube, FaZe Clan’s Call of Duty trickshot videos
The Borderlands franchise is in a dormant state, with five years since the last mainline entry. However, the recent Borderlands film hopes to keep the
The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have
Japan is one of the world’s central hubs for game publishing. As the base for Nintendo, Sega, Sony, Konami, Bandai Namco, and many others, the
July saw a drop in overall viewership among the top VTubers, despite a star-studded collaboration between Miko, Usada, and other top Hololive streamers on ARK:
Mobile games have come a long way since the explosion of app-based games like Angry Birds and Temple Run. While mobile games used to be
EA Sports is a mainstay of the gaming space, a cherished series for older gamers embodied by its old iconic start-up tagline: “It’s in the
Assassin’s Creed is one of the few post-2000’s gaming franchises to have survived into the modern era, even amidst the rise of battle royales and
EVO is the primary fighting game event on the live streaming calendar, bringing together publishers, pro players, and fans for a weekend full of great
Despite the seemingly eternal popularity of certain genres on live streaming, the tides are slowly changing. Multiplayer live service games with esports potential appear to
Live streaming is typically associated with entertainment first and foremost, with gamers and IRL content creators captivating fans with outstanding gameplay and unreal experiences. However
When the Steam Deck released back in February of 2022, user expectations were low. The concept of a handheld device with the power of a
As we move into the hottest part of the year, viewer habits on live-streaming platforms change. It behooves game publishers, sponsors, and event organizers to
April’s top gaming activations came from some of the biggest streamers on Twitch, IlloJuan, zackrawrr (Asmongold), and Doublelift. Disney- Speedstorm The top activation in live
February saw a lot of Gaming activations thanks to some popular game titles being released early on in the month. PlayStation The top of our
This week’s Live Streaming #Ads of the Week were dominated by Gundam Evolution and Coinbase. Gundam Evolution Takes the Top Spot Bandai Namco partnered with
This week’s winners for Live Streaming #Ads of the Week are Ubisoft, NBA 2K23, and NordVPN. Ubisoft Forward Takes the Top Spot Ubisoft took the
The winners for this week’s Live Streaming #Ads of the Week are Fansly, Amazon Gaming, and Jack in the Box. Fansly takes the top spot
The winners for #ads of the week are Super People, Amazon Prime Video, and Fansly. Fansly Sets Its Sights on Twitch Fansly was the most
Live streaming forms the vanguard of modern marketing strategies, connecting brands with fans through the intimate relationships they develop with content creators. As a burgeoning
Warhammer occupies an odd niche in the gaming world. The franchise is absolutely adored by its rabid fanbase, with a range of board games, video
Warner Bros. has a massive backlog of premium IPs to draw upon when it comes to publishing games under their WB Games division. Last year,
SUBtember is upon us: Twitch’s season of giving. Throughout September each year, Twitch offers discounts for upgrading and buying new subscriptions. This is just one
Roblox isn’t a “game” in the conventional sense: It’s a platform, one that hosts over 40M user-generated worlds known as “experiences”. Roblox is an example
K4sen stands out among the pantheon of famous Japanese streamers for his ability to freely float between different realms of the live-streaming space. Beginning his