Search
Close this search box.
2 minutes read

#Ads of the Week: Under Armour & New World

This week’s #Ads of the Week featured a first-of-its-kind partnership: Under Armour entered gaming and esports with the NICKMERCS deal. Details of the partnership include naming NICK as a global ambassador and content creator for the athletic brand. He joins the ranks of sports superstars and fellow UA ambassadors Stephen Curry and Tom Brady.

For a while, NICKMERCS has interlaced his passion for fitness and health as streaming content alongside Call of Duty: Warzone streams. He’s showcased workouts and fitness tips on his Twitch channel that fans respond positively to. NICKMERCS hinted at future Under Armour content with more frequent workout streams promoting a “Get Better Together” lifestyle.

Additionally, Amazon Game Studios’ MMO New World is highlighted in #Ads of the Week for the third week in a row. Hype for the game remained strong as content creators showcased beta gameplay and Twitch drops. As noted in last week’s #Ads, New World has produced 25 million hours watched in just 5 days of the closed beta thanks to popular streamer partnerships.

In response to feedback for the now-closed beta, Amazon has decided to delay New World for the fourth time. The game’s launch is now moved to September 28th from August 31st.

NICKMERCS x Under Armour
  • The Under Armour sponsored stream generated a massive 397K hours watched while averaging 55K viewers.
Fextralife x New World
  • Fextralife’s New World beta stream experienced 82K hours watched while averaging 20K viewers.
ZeratoR x New World
  • ZeratoR’s New World beta stream produced 51K hours watched while averaging 9K viewers.

Check back in next Monday for the new #Ads of the Week! Subscribe to the Stream Hatchet newsletter for more insights delivered directly to your inbox weekly or visit our blog page.

Weekly newsletter

No spam. Just the latest releases and tips, interesting articles, and exclusive interviews in your inbox every week.

Read about our Privacy Policy

More about it

More data. More power.

Start using the power of Stream Hatchet and join the hundreds of companies that use us every day to get the best industry information.