5 minutes read

Kick’s Performance in 2024: The Kick Creator Incentive Program

After one year and a half, Kick has settled into its status as a bona fide live-streaming platform, now competing on equal footing with Twitch and YouTube. The hype for the Stakes.com-backed disruptor has died down, and Kick must drive viewership using quality content, entertaining streamers, and enticing incentives.Kick’s philosophy revolves around looser moderation and higher revenue shares for streamers, attracting top talent with its creator-first approach. This strategy has been a double-edged sword: On one hand, Kick is praised for championing creator freedom and creating fair competition against Twitch. On the other hand, however, and controversial streamers.