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Marvel Rivals Twitch Drops Hype: A Superhuman 4.7M Hours Watched

The past decade has been ruled by Marvel mania, with superheroes flooding the realms of film, TV, toys, merchandise, and IRL events. Video games have dabbled in superhero IP since the medium’s origins, but until now there have been few Marvel-backed video games that have found success on live-streaming platforms.Game publisher NetEase hopes to change this with the upcoming release of : A hero PVP shooter in the style of and . is a particularly apt comparison, given NetEase’s past experience with bringing Blizzard’s title to the Chinese market. Along with NetEase’s hero shooter credentials and past live-streaming successes like , looks set to impress upon its debut.In this article, we’re taking a look at the pre-release hype for based on its recent Twitch Drops campaigns and getting a glimpse into which sections of the Marvel fanbase the game is most likely to appeal to when it comes out.