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#Ads of the Week: TimTheTatman, alanzoka & LIRIK

TimTheTatman led this week’s #Ads of the Week in partnership with Bud Light. The stream featured TimTheTatman playing Call of Duty: Warzone while showcasing Bud Light’s new Retro Summer seltzer pack. The stream was 21+ due to the alcohol-related content. Hard seltzers are right now thanks to hard seltzer companies White Claw and Truly setting the trend. Now, brands like Bud Light, Corona, and Mike’s are following the hype by creating their own. Similar to , TimTheTatman is the ideal influencer for Bud Light to utilize and reach a mature, drinking-age audience. The sponsored Bud Light stream generated 148K hours watched with 66K peak viewers.With sponsored live streaming content , Gillette has announced the return of the Gillette Gaming Alliance. The alliance consists of a team of global streamers hand-picked to represent Gillette and create content across Twitch, YouTube, and social media platforms. One of the chosen content creators is Brazilian streamer alanzoka. His June 9th Gillette-sponsored stream generated 129K hours watched with 26K peak viewers. Additionally, alanzoka was part of the 2020 roster and with 2.1M followers on Twitch, he is a great influencer for Gillette’s global reach.